SoundCloud is partnering with Under Armour to help runners train, warm up, and get pumped for the 2018 NYC Marathon. This year we will be promoting a (10) ten (non-exclusive) track playlist of upbeat music that runners can use as they run & train leading up to the marathon on 11/4.
Please submit tracks via the THIS FORM no later than Friday September 26th, 6pm EST
Under Armour will be promoting a (10) track playlist of upbeat / hype music from emerging artists to help runners as they train for the 2018 NYC Marathon.
The playlist will be promoted on SoundCloud and live as a playlist on the Under Armour SoundCloud Profile
Minimum of 10 million impressions for the playlist, consisting of (10) ten tracks promoted on SoundCloud mobile and desktop stream to users in the US only.
Direct Sponsorship Compensation:
Other Partners: Payout to be determined based on such partner’s rev share of their pro rata share of their track’s plays within the playlist during the campaign period
Run Dates: The playlist will be promoted for ~4 weeks from October to November (exact dates are not yet finalized).
Full branding of playlist art & branding on each of the (10) ten tracks featured in the playlist (Please note this means the album art will be replaced with UA branding for the duration of the campaign)
You must be able to confirm artist / artist representative approves of UA branding on the Album art as well as the visual track.
A18-34 M/F active lifestyle
Upbeat / good to run to
Radio Clean (No explicit lyrics)
No questionable themes
Artist must have a clean background i.e. no arrests or serious allegations
Artist must not have ties to any other ath-leisure brand (FILA, Nike, Reebok, Puma, Champion, etc.)
Other Details and Direction:
All tracks submitted must be monetizing in the ad-supported tier on SoundCloud
Track artwork / publicity images will need to be submitted if accepted (Layered PSD and fonts)
Lyrics must be radio clean. No crude or derogatory lyrics. No racist, homophobic or sexist commentary. No strong language or explicit content such as violence, suicide, sex, or substance abuse. No drinking, alcohol, drugs, sexual themes, violence, political themes, bullying, etc. No racist, homophobic, sexist or suicidal themes. **IF YOU ARE SUBMITTING AN EXPLICIT VERSION OF A TRACK BUT A CLEAN VERSION EXISTS, PLEASE NOTE THAT IN THE "ANYTHING ELSE WE SHOULD KNOW" QUESTION.